|
Just launched on the Loop'd Network - The Freestyle Contest! Submit your photo or video to win prizes and go for a full sponsorship from Freestyle Watches. Check it out at http://freestylecontest.loopd.com
---------------------------------------- Take a look at their press release... Freestyle Contest Winner to Receive Athlete Sponsorship for One Year Surfersvillage Global Surf News, 28 November, 2007 : - - Newport Beach, Ca − Freestyle, the original action sports watch manufacturer, announces its search for a new team rider. In conjunction with Loop’d.com, Freestyle is hosting a contest called “Are You Next?” which will ultimately result in a year-long athlete sponsorship for one lucky winner. Starting on November 28, 2007, athletes throughout North America will have a chance to win a coveted spot on Freestyle’s official athlete roster. Surfers, wakeboarders, skateboarders, snowboarders, mountain bikers, bmx and motocross riders will submit their best action video or photo of themselves. Each week, for 12 weeks total, Freestyle will sort through every entry and pick one photo and one video winner weekly. Winners will then be entered to win the grand prize. Weekly winners will receive a Freestyle prize pack including a watch worth up to $150.00, a t-shirt, wristband, hat and sticker packs. Should the contestants not win one week, they’ll have a chance to submit another photo or video the next week, resulting in 12 chances to impress Freestyle and win. The grand prize winner, announced on February 29, 2007, will receive a one-year sponsorship including six watches per year, team t-shirts, hats, accessories, stickers as well as a photo and contest incentive bonus package. The winner will be well-represented by Freestyle with a profile on FreestyleUSA.com/Team and a banner ad on the Freestyle homepage. “The ‘Are You Next?’ contest is a great way for aspiring action sport athletes to gain exposure and take their game to the next level,” said Freestyle Marketing Director, Chad LaBass. “A lot of these athletes live in areas that make it difficult to connect with sponsors, but by reaching out through the loopd.com social network we are giving them opportunity to make their presence known.” Freestyle receives hundreds of emails each month with sponsorship inquiries. This contest gives athletes a chance to not just ask for a sponsorship but to prove that they are worthy of one. It is a great stepping stone for the winner to possibly earn a paid sponsorship by Freestyle for years to come. Freestyle is looking for quality videos and photos. If possible, contestants should work with an experienced videographer or photographer to up their chances of being selected. Showing Freestyle some love will help too. Wearing a Freestyle watch or t-shirt and displaying Freestyle stickers on boards, bikes and helmets are great ways to catch the judges’ eye. Contestants should stay on top of the game and see what they’re up against by checking back to the site each week to compare their entries with the winning videos and photos. Check out the contest details and submissions on http://freestylecontest.loopd.com . For some great inspiration for contest videos and photos check out Freestyle’s impressive roster of athletes at freestyleusa.com/team. About Freestyle
Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all styles are water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez and 2006 ASP World Women’s Longboard Champion Schuyler McFerran. www.freestyleusa.com
www.FreestyleUSA.com/Team
http://freestylecontest.loopd.com
|
|
Loop'd was featured last night on Channel 10 News here in San Diego. Check it out:
http://www.10news.com/video/14710597/index.html
|
|
Congratulations to Brock Heffron and the sport of BMX for getting some huge national exposure! Brock was recently selected as the Sports Illustrated Youth Athlete of the Year. As a part of his press tour, he did the CBS Early Morning Show. Check it out...and visit Brock's profile.
width='480' height='360' wmode='opaque' align='middle
type='application/x-shockwave-flash' pluginspage='http://www.adobe.com/go/getflashplayer' />
|
|
FOR IMMEDIATE RELEASE
Natasha Grach/Lori Scribner
JHG-Townsend for Loop’d Network
loopd_team@jhg.com
+1.858.457.4888
Loop’d Network Goes Live with Monster Energy, Oakley, PacSun and Surfer Magazine’s Hot 100 as First Brand Customers
First interactive network of online sports communities built on Web 2.0 platform
with more than 200,000 athletes and fans worldwide SAN DIEGO – November 5, 2007 – Loop’d Network, a social media platform exclusively for online sports communities, today announced its official launch as well as strategic partnerships with four major brand customers – Monster Energy (Hansen Co.), Oakley, Pacific Sunwear and Surfer Magazine’s Hot 100. The network of more than 200,000 members interconnects social communities dedicated to action, endurance and motor sports, as well as key lifestyle brands. Users can sign up and join any community on the network with a single click. Brands will leverage Loop’d Network’s Web 2.0 platform and its advanced analytics to expand reach and build long-lasting relationships with consumers.
While MySpace and Facebook compete for the largest number of members from a mass audience, niche social communities are quickly increasing in popularity. Sports is an industry with a growing need for online social interaction. As specialized communities form, the assembled audience attracts attention from brand marketers. According to an eMarketer study, U.S. advertising revenues on sports-related Web sites will reach $1.1 billion in 2011, up from $407 million in 2006. Loop’d Network addresses this demand by building and connecting social network properties for athletes, fans and brands in seamless interaction across the web of communities. “Our network of athletes thrive on social interaction and self-promotion. Brands who are accepted into the athletes’ lifestyle become an integrated component of their self-expression,” said Scott Tilton, chief executive officer of Loop’d Network. “Our proprietary Web 2.0 technology platform blends brands into the experience with purpose-driven communities to participate with the athletes and their fans in relevant ways.” Brands Leverage Social Networking for Grassroots Campaigns
In separate announcements today, Loop’d Network unveiled details regarding its first brand customers – Monster Energy, Oakley, Pacific Sunwear and Surfer Magazine’s Hot 100 – and the launch of their social communities on Loop’d Network. Having successfully incorporated brands into the social media experience marks a key paradigm shift in interactive marketing. With social networks as a major means of communication for the youth demographic, brands are eager to get involved with companies like Loop’d Network to converse and create relationships with their target customers. Capitalizing on a first mover advantage, Loop’d Network uniquely enables brands and consumers to connect within a social network environment. Users can quickly join any or all branded communities. Brands are empowered to build purpose-driven communities on Loop’d Network’s Web 2.0 platform in order to develop a stronger Internet marketing presence through grassroots marketing, while Loop’d Network’s advanced analytics measures the effectiveness of these efforts. Athletes Increase Exposure; Fans Interact
Loop’d Network was created with the purpose of providing multiple benefits to professional and amateur athletes, as well as fans. The network empowers them to create unique social media content, participate in contests and various sports-related activities, and opens doors for direct interaction with major brands. The self-promotional tools offered to athletes increase their chances of being sponsored, and help them build fan bases through real-time exchange, keeping fans up-to-date about event participation, wins, training modules, videos, blogs and more. Loop’d Network is an expansion of SponsorHouse.com, which is the leading online provider of sponsorship services to athletes and brands and is now one of the many communities under the Loop’d Network umbrella. For more information on how to join Loop’d Network, build branded social network properties and about sponsorship opportunities, log onto: www.loopd.com. About Loop’d Network
Loop’d Network is a social media platform exclusively for online sports communities. An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com. ###
|
|
FOR IMMEDIATE RELEASE
Natasha Grach/Lori Scribner
JHG-Townsend for Loop’d Network
loopd_team@jhg.com
+1.858.457.4888
Leading specialty retailer launches community on Loop’d Network to offer amateur surfers, skaters and snowboarders sponsorship opportunities
SAN DIEGO – November 5, 2007 – Loop’d Network, a social media platform exclusively for online sports communities, today announced the official launch of a new online social community for Pacific Sunwear Stores, Corp. (PacSun) (NASDAQ: PSUN), a leading specialty retailer of everyday casual apparel, accessories and footwear for teens. The PacSun community (www.pacsunteam.com), on Loop’d Network, will offer sponsorship opportunities to amateur surfers, skaters and snowboarders and provides a forum for them to interact with other athletes, fans and enthusiasts.
“We’ve always respected PacSun’s commitment to the action sports community, and are again witnessing this dedication as PacSun actively seeks to sponsor up-and-coming surf, skate and snowboard athletes,” said Scott Tilton, chief executive officer of Loop’d Network. “We are thrilled to provide a sponsorship and community solution to PacSun, the country’s largest action sports retailer, so the company can connect with its customers in new and exciting ways.”
Beginning November 5, PacSun will launch a nationwide effort on Loop’d Network that will enable the company to find surfers, skaters and snowboarders to sponsor through their online community. In addition, PacSun will leverage Loop’d Network’s interactive features to directly connect with community members. Loop’d Network’s business marketing tools, which include sophisticated Web analytics, will be used to enhance the PacSun Team community experience and measure online campaign results.
“We’ve grown our online business by focusing on the needs of our customers and adapting our business to the latest social and technological developments,” said Stacy Clark, senior director of e-commerce at Pacific Sunwear Stores, Corp. “Our partnership with Loop’d Network is a great compliment to this approach. It provides both a platform to build a broad-reaching sponsorship program and a set of tools and services that drive community growth.”
To join the PacSun community on Loop’d Network, please visit www.pacsunteam.com to register and create your profile. This profile will enable you to join any of the network’s communities to interact with others who are passionate about sports.
About Pacific Sunwear Stores, Corp.
Pacific Sunwear, operating under three distinct retail concepts, is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of October 6, 2007, the Company operated 836 PacSun stores, 118 PacSun Outlet stores, 152 demo stores and 9 One Thousand Steps stores for a total of 1,115 stores in 50 states and Puerto Rico.
About Loop’d Network
Loop’d Network is a social media platform exclusively for online sports communities. An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com.
###
|
|
FOR IMMEDIATE RELEASE
Natasha Grach/Lori Scribner
JHG-Townsend for Loop’d Network
loopd_team@jhg.com
+1.858.457.4888
Loop’d Network brings richer content to second generation Monster Army community by interactively connecting athletes and fans with Monster Energy
SAN DIEGO – November 5, 2007 – Loop’d Network, a social media platform exclusively for online sports communities, today announced an exclusive relationship with Monster Beverage Company (NASDAQ: HANS). Loop’d Network brings Monster Energy’s enormously popular Monster Army (www.monsterarmy.com) a second generation Web 2.0 online community with a sleek new user interface and select content such as athlete interviews, photos, videos, contests and sponsorship opportunities only available on www.monsterarmy.com.
“The Monster Army program provides promising athletes a platform for sponsorship, self-promotion and a direct connection to the Monster Energy brand in a way that compliments Monster Energy’s grassroots strategy,” said Scott Tilton, chief executive officer of Loop’d Network. “Athletes can register online, create a custom profile, and then submit their application for consideration to become part of the Monster Army. With more than 50,000 members, the Monster Army has proven to be a first mover success in branded online sports communities.”
The Monster Army community was originally created with two main objectives in mind: targeting the Monster Energy consumer demographic through a grassroots marketing outreach campaign and locating up-and-coming athletes who are seeking sponsorship opportunities. Since its inception, more than 50,000 athletes have signed up as members of the Monster Army community. Currently, Monster Beverage Company sponsors more than 1,000 athletes through the Monster Army program.
“As a growing brand that relies on sports sponsorship as an important component of our overall marketing mix, we were impressed with the brand-building tools Loop’d Network provided us to reach athletes and fans. With its sophisticated Web 2.0 platform, the next generation of the Monster Army community is loaded with new interactive content, including contests, video, events and more,” said John Lee, director of sports marketing at Monster Energy. “The newly revamped site will provide our growing community of athletes with top sponsorship opportunities, as well as deliver the most relevant Monster Energy content and products to athletes and fans.”
To join the Monster Army community on Loop’d Network, please visit www.monsterarmy.com to register and create your profile. This profile will enable you to join any of the network’s communities and to interact with others who are passionate about sports.
About Monster Energy
Monster Beverage Company supports the sport. Be it the surf, road racing, supermoto, off-road, FMX, wake, MTB, off-road, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80” and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. Dane Reynolds digs ‘em – so will you. View them all on the net at www.monsterenergy.com.
About Loop’d Network
Loop’d Network is a social media platform exclusively for online sports communities. An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com.
###
|
|
FOR IMMEDIATE RELEASE
Natasha Grach/Lori Scribner
JHG-Townsend for Loop’d Network
loopd_team@jhg.com
+1.858.457.4888
Surfer “Hot 100” comes to life online, bridging traditional print media with interactive Web 2.0 community
SAN DIEGO – November 5, 2007 – Loop’d Network, a social media platform exclusively for online sports communities, today announced the official launch of a new online community for Surfer Magazine’s Hot 100, the yearly definitive guide of the best young surfers in the world. This new partnership integrates the print Surfer Hot 100 special edition with a Web 2.0 community to include unique content, such as a global network of aspiring young surfers, as well as interviews with up-and-coming surfers, photos, videos and contests only available on www.surferhot100.com.
“Every surfer realizes how influential Surfer Magazine’s Hot 100 is in showcasing the most talented promising surfers around the world, so this is a perfect fit with our growing network of more than 200,000 athletes,” said Scott Tilton, chief executive officer of Loop’d Network. “We are excited to be involved with the Hot 100 and believe that Surfer Magazine is the first of many media properties that will ensure brand continuity and strengthen relationships with their readers with an interactive, online Web 2.0 community.”
The launch of the Surfer Hot 100 community embodies Surfer Magazine’s desire to expand and evolve the Surfer Hot 100 brand beyond its status as a once-a-year special edition to an interactive online community that allows the readers, fans and avid surfers to interact with featured Hot 100 surfers and each other.
“The new Surfer Hot 100 community on Loop’d Network provides surfers and fans with brand new opportunities to interact with the best up-and-coming surfers in the sport,” said Rick Irons Jr., publisher of Surfer Magazine. “But this community takes the Surfer Hot 100 to a completely different level. We recognize the major shift that’s taking place in the media world and have decided to bridge traditional print media with online social networking to help grow the immensely popular Surfer Hot 100 brand.”
The Hot 100 community will utilize Loop’d Network’s Web 2.0 platform to present unique and interactive Hot 100 content, including contests and event information. The advanced analytics offered by Loop’d Network are unprecedented amongst social networks, and will allow Surfer Magazine to build an effective grassroots-based Internet marketing channel and foster long-lasting relationships with its audience.
Every generation has a new crop of talent and SurferHot100.com is committed to identifying the best talent around the world. The Hot 100 began more than 25 years ago as a part of Surfer Magazine and has always brought to light the future players in the surf world. Recent number one picks include Dane Reynolds, Jamie O’Brien and Jordy Smith, who are now making their mark in the surfing world.
It is with that philosophy that the community-based Hot 100 will be providing a first-look at up-and-coming surfers, including photos, videos and interviews. Equally as important, members of the community will have a chance to develop their own profiles, submitting their best surfing photos and videos in an effort to garner the exposure necessary to vie for a coveted slot in Surfer Magazine’s yearly Hot 100 print edition. Other exclusive Web content includes a wealth of surfing tips and tricks, as well as pro surfer “shout-outs.”
To join the Surfer Hot 100 community on Loop’d Network, please visit www.surferhot100.com to register and create your profile. This profile will enable you to join any of the network’s communities to interact with others who are passionate about sports.
About Loop’d Network
Loop’d Network is a social media platform exclusively for online sports communities. An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com.
###
|
|
FOR IMMEDIATE RELEASE
Lori Scribner/Natasha Grach
JHG-Townsend for Loop’d Network
loopd_team@jhg.com
+1.858.457.4888
Global leader in sport performance optics turns to Loop’d Network to expand Internet marketing channel through interactive social network
SAN DIEGO – November 5, 2007 – Loop’d Network, a social media platform exclusively for online sports communities, today announced that Oakley, Inc. (NYSE:OO) has launched an all new Web 2.0 community, www.oakleyridersearch.com, on the online network. Loop’d Network interconnects social communities dedicated to action, endurance and motor sports, as well as brand-based communities, like Oakley, that align with the lifestyle of athletes and fans.
Oakley, a global leader in sports performance optics including premium sunglasses, goggles and prescription eyewear, has joined Loop’d Network in order to build a stronger Internet marketing presence through an ongoing grassroots marketing campaign focused on its target demographic – the youth market. The Oakley community on Loop’d Network will feature interactive content, events, and a contest that invites amateur snowboard, skateboard, ski, motocross, BMX and mountain bike athletes to submit their best video. Fans and the community will have the opportunity to rank and rate the videos. The top five winners from each sport will then compete for a grand prize.
“Oakley is a world-class lifestyle brand, and we’re excited they’ve chosen to utilize the Loop’d Network for such a forward-thinking program,” said Scott Tilton, chief executive officer of Loop’d Network. “Oakley’s commitment to supporting sports is evident by the numerous high profile athletes and teams they sponsor which makes the company a perfect match for our network – a global audience that lives and breathes sports."
Oakley will utilize Loop’d Network’s Web 2.0 platform to present unique and interactive content, including contests and event information. The advanced analytics offered by Loop’d Network are unprecedented amongst social networks and will allow Oakley to build an effective Internet marketing channel, foster long-lasting relationships with consumers and ensure brand engagement.
As a lifestyle brand, Oakley is driven to ignite the imagination through the fusion of art and science. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.
“Oakley sports marketing has been built upon our involvement and support of grassroots athletes,” said Pat McIlvain, global sports marketing director at Oakley, Inc. “Partnering with Loop’d Network has given us a platform to speak with our grassroots audience, but also gives them a voice. The Loop’d Network provides an arena for aspiring core sport enthusiasts to show their talents not only to potential sponsors, but also to their peers.”
To join the Oakley community on Loop’d Network, please visit www.oakleyridersearch.com to register and create your profile. This profile will enable the user to join any of the network’s communities to interact with others who are passionate about sports.
About Oakley, Inc.
Oakley is a global leader in sport performance optics including premium sunglasses, goggles and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.
About Loop’d Network
Loop’d Network is a social media platform exclusively for online sports communities. An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com.
###
|