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Check this out...
The first official “Video Theme Contest” for Oakley Rider Studio is... “The Oakley Arctic Challenge”. This event was started ten years ago by Terje Haakonsen and has grown to be the standard in big air quarterpipe contests. We are looking for you to build the sickest video from over 120 photos, 50 video clips, TAC logos and any other content you have on your computer.
Create Your Own Video!
How to Win...
Your video should be no longer than 90 seconds and contain at least one Arctic Challenge and Oakley logo in its timeline. Once you have your finished video, post it up on as many sites as you can. The winner will be determined by who receives the most views along with the highest “starred” rating.
The winner will be announced on “Tax Day” April 15th, 2009, just two short weeks from now, so get cracking and show us what you dig most about this insane contest. Maybe it’s the huge crowds, or KP’s double grab McTwists, or Terje’s world record QP air, or Preston Strout doing hilarious interviews with the riders. Whatever it is make your video original and gain the most views with a solid rating and you could be wearing the official Oakley Arctic Challenge apparel for next season in April! The Prizes...
Official Oakley “Fall 2009” Apparel – The Oakley Arctic Challenge Hoodie, Beanie and T-Shirt.
About the Oakley Rider Studio
Oakley Rider Studio is the first online social network that allows its members the ability to build their own viral videos that they can then post on any number of websites – Facebook, MySpace, Blogs, etc. Even if you don't care about the contest, check out the Rider Studio and create your own video!
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Oakley and Loop’d introduce first truly viral online video editor for action sports Foothill Ranch, Calif., March 12, 2009 – –Oakley, Inc. has launched the Oakley Rider Studio (www.oakleyriderstudio.com), the first and only action sports focused video editor available online. In conjunction with Loop’d, the leading online network for action sports, the Oakley Rider Studio is a community for social interaction around the creation of personalized videos. The unique video editor allows users to mix their own photo and video content into an original “mixed video” that can be distributed as a ‘viral widget’. The viral video widget is the new breed of social network marketing which combines interactivity, multi-level tracking and powerful back-end technology, enabling real-time promotion of Oakley news, content and products across the social web. “Integrating the power of the Oakley brand with a community on Loop’d and the timeline video editor is driving new forms of promotion and innovation that is reinventing the boundaries of sports marketing,” said Scott Tilton, CEO Loop’d Network. “This concept empowers athletes and fans to express who they are, anywhere they want, while aligning a core demographic with the Oakley brand. Oakley is a forward thinking brand and we are thrilled to pioneer this project together with them for action sports.” Producers mix their own content, sourced from their Loop’d Network Profiles, YouTube, Flickr and personal computers, with Oakley content including stock footage of Oakley’s top athletes, music and transitions. Completed videos create a widget, which the video producer can embed anywhere on the web, including their social network profiles for their friends to view and “grab” for their own profiles. Members join and become “producers” on the Oakley Rider Studio. Producers of videos will earn points for views, ratings and inviting new members to the Oakley Rider Studio, as well as overall views. The producers scoring the most points will be eligible for a chance to win Oakley product, a MacBook Pro with Final Cut Pro HD and earn membership to Oakley’s O-Matter.com. Different themed contests will promote many types of user generated widgets over the course of 2009 with themed content ranging from The Oakley Arctic Challenge to Summer X Games. “Just as we are on the forefront of design and technology with our products, the Oakley Rider Studio elevates our social network marketing to the next level,” said Patrick McIlvain, Vice President of Sports Marketing at Oakley, Inc. “We reached a key demographic through the application we launched with Loop’d last year, Oakley Rider Search. This second phase further activates the user through technology, community, sports and distribution, allowing the Oakley fan to promote the brand by populating custom widgets on numerous social networks and blogs.” With more than 425,000 action sports athletes and enthusiasts, Loop’d provides a core audience and the ideal social platform to host the Oakley Rider Studio program. Loop’d is partnered with Mixercast, the backend provider of the video editor andcreator of the MCast social marketing application platform. Visit the Oakley Rider Studio community on Loop’d (www.oakleyriderstudio.com) to become a producer and create your own Oakley mixed video. About Oakley, Inc. The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com. About Loop’d Network Loop'd Network is the largest online network for action sports. Loop’d provides a place for athletes to promote themselves, connect with brands, get exclusive deals on products and participate in a core network of online communities rooted in action sports. Its unique approach to social media, grassroots marketing and eCommerce provides unprecedented opportunities for brands to personally connect with a highly influential youth demographic. For more information, visit www.loopd.com.
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