The Loop

Let`s all help to get BMX racer and SponsorHouse / Loop'd member, Brock Heffron on the cover of Sports Illustrated Kids as the 2007 Youth Athlete of the Year. This would be HUGE exposure for Brock and BMX racing.

Brock is a prominent ABA BMX racer and is the 2007 UCI world champion in the 10-year-old division. He`s currently the points leader for the American Bicycle Association (ABA BMX) 2007 Cruiser Amateur Champion of the Year. Brock is also a multi-sport athlete who led his NFL Flag Football team to the semifinals. He also led his baseball team in slugging percentage and helped them advance to the league championship game. In addition to his on-the-field accomplishments, Brock is a straight-A student, a classroom representative in the student council, and a volunteer in the school cafeteria.

Please go to the link below to vote for Brock. The sport of BMX has changed many children`s lives. It does not get the coverage in the media that it should. Please help us bring BMX to the youth of America and award Brock for a job well done!

To vote for Brock, just click the link below!

http://sikids.com/2007/sifk/09/24/youthaoy.voting/





Check out Brock's SponsorHouse Profile:

http://sponsorhouse.loopd.com/Members/BrocktherockHeffron

This is ridiculously big news from the sponsorship world and unfortunate news for the X-Games who has been with Pepsi since day 1 back in the 'Extreme Games'.

Friday, Sep 14, 2007 5:00 AM ET

PEPSI-COLA WILL EXPAND ITS NATIONAL Dew Tour to feature such events as snowboarding and freeskiing at three winter stops in partnership with NBC and the Action Sports Tour (AST). The company also is ending its decade-long sponsorship of ESPN's X Games.

Mountain Dew has been the title partner of the AST Dew Tour since its inception in 2005. In 2007, the event tour featured skateboarding, BMX, and freestyle motocross competitions in five cities. The brand's support of the Winter Dew Tour builds on what Pepsi says is the largest, most comprehensive action sports series in the world.