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FOR IMMEDIATE RELEASE
"Ah-TEN-Shun!" Monster Army Has A New General Jason McCormick brings with him a wealth of action sport industry knowledge & expertise to help guide the legions of Monster Army enlistees
CORONA, Calif., (Sept. 13, 2007) - Officials at Monster Energy announced today that action sports industry veteran Jason McCormick has signed on as the new "General" of the Monster Army, effective immediately.
McCormick, who brings to the table action sports industry
experience through previous assignments with companies such as
Kawasaki (mountain bikes), No Fear, Utopia and Spy, is actually
returning to the hallowed grounds of Hansen Beverage Company having
worked here when the energy drink craze first started to get its
legs in 2001.
"Jason is highly familiar with the intricacies of the action sports
community at all levels and very knowledgeable of what it takes to
compete and achieve success as an amateur athlete," said John Lee,
Director of Sports Marketing for Monster Energy. "As the new
General of the Monster Army, Jason will be in charge of guiding
young, up-and-coming talent, along with established amateur talent
within the Monster Army ranks, to insure they get the absolute most
out of their sponsorship with Monster Energy."
As stated, McCormick will be in charge of all the Monster Army
amateur athletes, attending select events through out the year for
motocross, surfing, skating, snow sports, wakeboarding, mountain
biking and BMX. At Monster headquarters McCormick will be the point
person for all that happens through the Monster Army website,
continuing to build Monster’s highly-acclaimed action sports social
network into the stop for action sports athletes and enthusiasts
alike.
"I’m pumped to be back with Hansen Beverage Company and in charge
of the Monster Army," said McCormick, a former pro motocross and
mt. bike racer and ’97 Cal State San Marcos grad. "I’m looking
forward to working with these athletes on all levels - from wet-
behind-the-ears groms to the most core veterans. The Monster Army
has a solid foothold on the entire action sports industry and I’m
here to see to it we continue to advance though out the world."
Monster Energy supports the sport. Be it SuperMoto, MX, road
racing, off-road, FMX, skate, MTB, off-road, surf, snow, BMX - name
it - the Monster Army athletes - and their new General, Jason
McCormick, are rockin’ Monster Energy more than anything these
days. Check out all the types - Original Monster Energy, Monster Lo-
Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice
hybrid called "M-80" and the ground-breaking Java Monster premium
coffee & cream supercharged with our Monster Energy blend. On the
‘Net at www.monsterenergy.com.
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