I was recently interviewed as a logo designer and rebranding expert for the public radio show Marketplace (aired on NPR). I did my best to refrain from criticizing anyones work, ie. XEROX’s new logo. When reporter Jennifer Collins arrived she took no time getting her equipment up and running. She had a microphone the size of a bazooka. I have never been interviewed before and thankfully I was able to kept my foot out of my mouth (another first). Our original interview took about an hour. Here are my official first 5 seconds of fame. (I now have 14 minutes and 55 seconds to go!)

Rasta Taco is located at: 26881 Camino De Estrella,

Capistrano Beach. 949-496-TACO (8227)

BXC designed the truck graphics and logo for the restaurant.

I’d like to see this get across the border. Check us out at nicelogo.com

Turn your speakers down - or up? So stoked on this second major brand collaboration with PowerPlay Interactive and the major action sports retailer PacSun. What a great crew to work with and the bands are all solid rockers. Go sign up and win some booty! It came out killer. Thanks Sean!

–

About BXC Branding & Design - nicelogo.com

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and active lifestyle marketing located in the heart of the industry, Southern California. Founded in 2005 by Veteran Creative and Branding Director Drew Dougherty. BXC creates advertising and promotional concepts, product package design, logo identity systems and branding strategies. For a free copy of our portfolio click here: BXC portfolio.pdf

—

We rock interactive. Call Drew at 1+ 949-677-7324

This is the premier of Komunity Project at the Action Sports Retailer (ASR) and Surf Expo trade shows. The Hawaiian garage-themed booth was designed in-house by the M&D Group at Quick and they did a killer job bringing the Komunity team’s vision to life. The build out was done by The Exhibit Shop.

—

About BXC Branding & Design - nicelogo.com

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and active lifestyle marketing located in the heart of the industry, Southern California. Founded in 2005 by Veteran Creative and Branding Director Drew Dougherty. BXC creates advertising and promotional concepts, product package design, logo identity systems and branding strategies. For a free copy of our portfolio click here: BXC portfolio.pdf

—

We make. You look. Call Drew at 949-677-7324.

Here’s the catalog we collaborated on with Nixon and their crew this past fall. Nixon, if you don’t already know, is a men’s and women’s action sports lifestyle accessories brand and borders on the mainstream luxury goods markets. Unlike most brands that expand their tentacles towards mainstream consumers Nixon remains the coolest watch on the scene and committed to the core customer. We’re so stoked. It’s not every day you get to work with such tight products, table top photography, athlete portraits and materials. BXC helped with layout, redesigned grids and were the heavy wrists for final pre-press production on both US and Euro versions. The catalog was printed beautifully at D.M. Steele in Fullerton, Ca. I’ll add more credit as they come in. Thanks E!

—

About BXC Branding & Design - nicelogo.com

BXC is a creative branding and marketing firm for action sports, outdoor, fashion and active lifestyle marketing located in the heart of the industry, Southern California. Founded in 2005 by Veteran Creative and Branding Director Drew Dougherty. BXC creates advertising and promotional concepts, product package design, logo identity systems and branding strategies. For a free copy of our portfolio click here: BXC portfolio.pdf

—

Need a heavy wrist for your project? Call Drew at 1+ 949-677-7324