Watersports music company joins growing list of brands on the leading sports social network
SAN DIEGO – March 19, 2008 – Loop’d Network, the premiere social network exclusively for sports, today launched the new H2O Audio community www.H2Orider.com. The leading provider of headphones and mp3 cases specially designed for watersports, H2O Audio will offer multiple levels of sponsorship opportunities for surfers, wakeboarders, kiteboarders, paddlers and triathletes on its new community.
The H2O Audio microsite will also provide a forum for professional and amateur athletes to interact and share their passion for music and watersports. The launch of www.H2Orider.com follows the addition of surfing pioneer and waterman Laird Hamilton to H2O Audio’s Board of Directors in February.
According to Scott Tilton, chief executive officer of Loop’d Network, companies that build communities on Loop’d can leverage social networking to interact one-on-one and build lasting relationships with their customers, while members can benefit from the sponsorship opportunities that these brands are offering.
“We’re excited that H2O Audio has joined Loop’d Network, especially because they are a fast-growing action sports lifestyle brand that shares our passion for sports,” said Tilton. “This gives our current members access to yet another great sponsorship opportunity.”
Through Loop’d Network, the H2O Audio community will connect with its target demographic of up-and-coming surfers, wakeboarders, kiteboarders, paddlers and triathletes, as well as professionals in these same sports. H2O Audio is offering two levels of sponsorship – Elite and Pro – with chosen athletes receiving free products and cash incentives.
“This is an awesome, interactive community where athletes of all levels can post pictures, videos, stories and tips for one another,” said Kristian Rahaula, chief executive officer of H2O Audio. “We’ll also offer some cool sponsorship deals and reward riders with discounts, gear, incentives and prizes.”
To join this latest community, please go to www.H2Orider.com to sign up and create your rider profile. This profile will also enable you to join any of Loop’d Network’s communities to interact with others who are passionate about sports.
About H2O Audio
H2O Audio is the leading watersports music company offering headphones and mp3 cases that are designed for surf, wake, kite, paddle, and swim, including a complete line specifically developed for Apple iPodsī. For more information please visit www.H2Oaudio.com.
About Loop’d Network
Loop’d Network is the premiere social network exclusively for sports. An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 270,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com.