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For Immediate Release:
Nike 6.0 Goes Viral with Online Social Community on the Loop'd Network
First viral action sports Mashup Widget allows community members to create mashups, get featured, and publish across the web
SAN DIEGO – June 24, 2008 – Loop’d Network™, the leading social network for action sports, today launched the Nike 6.0 online community at www.loopd.com/nike6. Nike 6.0, a division of Nike, Inc. (NYSE:NKE), supports the next generation of action sports athletes and chose to build a dedicated community on Loop’d to reach athletes and enthusiasts who are passionate about surf, snow, freeski, freeride, wake, moto and BMX. The community features the first ever viral mashup widget created exclusively for action sports and offers a unique opportunity for Nike 6.0 to connect with more than 300,000 action sports core enthusiasts that have joined Loop’d and helped make it the fastest growing social network in the category.
“With our combined focus on action sports and social media, a partnership between Loop’d and Nike 6.0 made perfect sense,” said Scott Tilton, chief executive officer, Loop’d Network. “By creating an action sports mashup widget Nike 6.0 has one of the most unique opportunities to connect and engage the Nike 6.0 brand with a young action sports audience that spends a majority of their time online today.”
To create the unique mashup widget launching on the Nike 6.0 community, Loop’d tapped Mixercast™, Inc., the creator of the MCast™ social media marketing platform. Mixercast’s widget provides a private label solution enabling Nike 6.0 to syndicate the brand and activate their audience. Once registered on the Nike 6.0 community on Loop’d, members can build their own viral mashup by mixing and mashing their favorite videos and photos, and combining them with original content supplied by Nike 6.0. This allows members to create and design their own signature mashup, get featured on the community and also publish the mashup to other social networking profiles including MySpace and Facebook, among others. The community also features event news and information about the Nike 6.0 team athletes as well as new product information.
“We are always looking for new ways to increase interaction with our consumers on the web. With the unique mash-up widget, Loop’d was able to provide a great portal to our target audience and offer them an interactive tool, allowing users to customize and take away a piece of the Nike 6.0 brand.” said Sierra Domaille, Nike 6.0 Communications. “Loop’d has established itself as the fastest growing social network for action sports and provides us with the opportunity to connect with hundreds of thousands of active users.”
To join the Nike 6.0 community on Loop’d Network, athletes and enthusiasts can visit www.loopd.com/nike6 to register and create a profile. Once registered, members can join any of the networks’ communities to interact with friends and others who share a passion for action sports.
About Nike 6.0
Nike 6.0 is a multi-action sports brand supporting the next generation of athletes. The barriers that once existed between action sports have been reduced by those who skate, surf, and ride with equal and inclusive passion. Nike 6.0 brings cultural aspiration and performance innovation to our community through our athletes, innovative footwear and apparel, and unique events. From the streets to the surf, from the dirt to the park, Nike 6.0 symbolizes the creativity and progression inherent in the DNA of action sports. www.nike6.com
About Loop’d Network
Loop’d Network is THE social network for action sports. A place for Pros, Am’s and Fans to share with friends, discover what’s happening in their favorite sports, showcase their talent, and connect with sponsors. Our unique approach to social media and sports marketing provides unprecedented solutions for brands to personally connect with a highly influential youth demographic in more relevant and authentic ways. For more information, visit www.loopd.com.
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