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Oakley Premiers Online Community on Loop’d Network

Global leader in sport performance optics turns to Loop’d Network to expand Internet marketing channel through interactive social network

SAN DIEGO – November 5, 2007 – Loop’d Network, a social media platform exclusively for online sports communities, today announced that Oakley, Inc. (NYSE:OO) has launched an all new Web 2.0 community, www.oakleyridersearch.com, on the online network. Loop’d Network interconnects social communities dedicated to action, endurance and motor sports, as well as brand-based communities, like Oakley, that align with the lifestyle of athletes and fans.

Oakley, a global leader in sports performance optics including premium sunglasses, goggles and prescription eyewear, has joined Loop’d Network in order to build a stronger Internet marketing presence through an ongoing grassroots marketing campaign focused on its target demographic – the youth market. The Oakley community on Loop’d Network will feature interactive content, events, and a contest that invites amateur snowboard, skateboard, ski, motocross, BMX and mountain bike athletes to submit their best video. Fans and the community will have the opportunity to rank and rate the videos. The top five winners from each sport will then compete for a grand prize.

“Oakley is a world-class lifestyle brand, and we’re excited they’ve chosen to utilize the Loop’d Network for such a forward-thinking program,” said Scott Tilton, chief executive officer of Loop’d Network. “Oakley’s commitment to supporting sports is evident by the numerous high profile athletes and teams they sponsor which makes the company a perfect match for our network – a global audience that lives and breathes sports."

Oakley will utilize Loop’d Network’s Web 2.0 platform to present unique and interactive content, including contests and event information. The advanced analytics offered by Loop’d Network are unprecedented amongst social networks and will allow Oakley to build an effective Internet marketing channel, foster long-lasting relationships with consumers and ensure brand engagement.

As a lifestyle brand, Oakley is driven to ignite the imagination through the fusion of art and science. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.

“Oakley sports marketing has been built upon our involvement and support of grassroots athletes,” said Pat McIlvain, global sports marketing director at Oakley, Inc. “Partnering with Loop’d Network has given us a platform to speak with our grassroots audience, but also gives them a voice. The Loop’d Network provides an arena for aspiring core sport enthusiasts to show their talents not only to potential sponsors, but also to their peers.”

To join the Oakley community on Loop’d Network, please visit www.oakleyridersearch.com  to register and create your profile. This profile will enable the user to join any of the network’s communities to interact with others who are passionate about sports.

About Oakley, Inc.
Oakley is a global leader in sport performance optics including premium sunglasses, goggles and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com .

About Loop’d Network
Loop’d Network is a social media platform exclusively for online sports communities.
An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com .

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