PacSun Launches Athlete Sponsorship Community on Loop’d Network
Leading specialty retailer launches community on Loop’d Network to offer amateur surfers, skaters and snowboarders sponsorship opportunities
SAN DIEGO – November 5, 2007 – Loop’d Network, a social media platform exclusively for online sports communities, today announced the official launch of a new online social community for Pacific Sunwear Stores, Corp. (PacSun) (NASDAQ: PSUN), a leading specialty retailer of everyday casual apparel, accessories and footwear for teens. The PacSun community ( www.pacsunteam.com ), on Loop’d Network, will offer sponsorship opportunities to amateur surfers, skaters and snowboarders and provides a forum for them to interact with other athletes, fans and enthusiasts.
“We’ve always respected PacSun’s commitment to the action sports community, and are again witnessing this dedication as PacSun actively seeks to sponsor up-and-coming surf, skate and snowboard athletes,” said Scott Tilton, chief executive officer of Loop’d Network. “We are thrilled to provide a sponsorship and community solution to PacSun, the country’s largest action sports retailer, so the company can connect with its customers in new and exciting ways.”
Beginning November 5, PacSun will launch a nationwide effort on Loop’d Network that will enable the company to find surfers, skaters and snowboarders to sponsor through their online community. In addition, PacSun will leverage Loop’d Network’s interactive features to directly connect with community members. Loop’d Network’s business marketing tools, which include sophisticated Web analytics, will be used to enhance the PacSun Team community experience and measure online campaign results.
“We’ve grown our online business by focusing on the needs of our customers and adapting our business to the latest social and technological developments,” said Stacy Clark, senior director of e-commerce at Pacific Sunwear Stores, Corp. “Our partnership with Loop’d Network is a great compliment to this approach. It provides both a platform to build a broad-reaching sponsorship program and a set of tools and services that drive community growth.”
To join the PacSun community on Loop’d Network, please visit www.pacsunteam.com to register and create your profile. This profile will enable you to join any of the network’s communities to interact with others who are passionate about sports.
About Pacific Sunwear Stores, Corp.
Pacific Sunwear, operating under three distinct retail concepts, is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of October 6, 2007, the Company operated 836 PacSun stores, 118 PacSun Outlet stores, 152 demo stores and 9 One Thousand Steps stores for a total of 1,115 stores in 50 states and Puerto Rico.
About Loop’d Network
Loop’d Network is a social media platform exclusively for online sports communities.
An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com .
###