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Four Keys to Launching Successful Corporate Events

If you are a B2B marketer, you probably are under constant pressure from internal and external groups to participate in a particular event or to create your own seminar and conference. Loopd's four keys to a succesful event include the following:

  • How to initiate a corporate events program
  • How to integrate events with sales strategy
  • How to decide who sets strategy and executes events
  • How to defined the purpose of events